I didn’t start in design—I started behind the chair.

After graduating from Aveda and spending years apprenticing and working in salons, I built a career doing what I loved. But along the way, I realized something…

So many incredibly talented stylists were struggling—not because of their work, but because of everything behind the scenes.

 

The systems. The tech. The constant feeling of trying to keep up.

I naturally fell in love with the design and backend side of business—creating websites, organizing systems, and making things flow.

What started as a creative outlet turned into a way to support other stylists in a deeper, more impactful way.